We want YouTube to be the best place to upload video. Without question, the number one requested feature by our creators is to upload videos longer than 10 minutes. We’ve heard you, and today we’re pleased to announce that we’ve increased the upload limit to 15 minutes.

We encourage you to take full advantage of this new time limit by making a video of your “15 minutes of fame.” Imagine that this video is all the world will ever know about you: what would you want to communicate? What will be the enduring stamp you’ve left on us all? Tag your video with “yt15minutes,” upload it by Wednesday, August 4, and we’ll select a handful of people to truly gain their 15 minutes of fame by featuring them on the YouTube homepage in a future spotlight.

In the meantime, you may wonder “why now?” -- the upload limit for non-partners has been 10 minutes for years. Well, we’ve spent significant resources on creating and improving our state-of-the-art Content ID system and many other powerful tools for copyright owners. Now, all of the major U.S. movie studios, music labels and over 1,000 other global partners use Content ID to manage their content on YouTube. Because of the success of these ongoing technological efforts, we are able to increase the upload limit today. We will continue our strong commitment to provide advanced technology and tools to protect the rights of small and large copyright owners worldwide. We’ll also do everything we can to release incremental improvements like this one that benefit our video creators.

One final note: if you’re uploading a video that was previously rejected for being too long, you’ll have to go into “My Videos” and delete it before attempting to upload it again. Thanks and happy uploading!

Joshua Siegel, Product Manager, Upload and Video Management, recently watched "Gulf - Jack Conte VideoSong."

Get your eyeliner sharpened, your mascara pumped, your hair ready to be oh-so-carefully tussled -- today, we're launching our first-ever beauty program, "Destination Beauty," sponsored by L'Oréal Paris. The year-long initiative will feature a constantly refreshed selection of videos offering tips and tricks on looking your best from partners like Panacea81, KandeeJohnson and Seventeen Magazine, all of whom are authorities in this space. Take a peek at the videos below as examples of what you'll find on the channel.

Emulating Katy Perry's "California Gurls Video" look:



Getting violet lips:



Constructing a quick summer up-do:



Check back every Monday for a new dose of only-on-YouTube tutorials in categories like makeup, hair and trends.

Mia Quagliarello, Community Manager,  recently watched "Get Leighton Meester's Cool, Colorful Eye Look!"

Welcome back, life-long learners! We’re in our third week here at YouTube Summer School and today we’re shifting gears again. After our lovely stroll through the art gallery of YouTube EDU, we’re headed to the hall of mathematics and will be crunching numbers for the next week.

Ever have any trouble with algebra, geometry, calculus or trig-a-what? For some, putting numbers in their place isn’t as easy as Captain Picard makes it look. Sometimes we simply can’t “make it so” without a little help. That’s why we’ve scoured through YouTube EDU to find what professors from top universities around the globe are teaching about everything from differential equations to probalistic aggregation studies (try saying that 10 times fast!).



And to review what we covered last week, take a minute to test yourself with the following questions. If you know the answers, let us know in the comments below (please note comments are moderated due to spam). We’re on the lookout for our “Grade A” students!

1) What color house did Frida Kahlo grow up in?
2) Malaquias Montoya, professor of Chicano studies and art history at the University of California in Davis, is known for what item of unique clothing?
3) The African art exhibit in the Valparaiso University Brauer Museum is from what century?

Until next week!

Mandy Albanese, Communications Associate, recently watched “Nilsequences and the Primes.“

As you could probably guess, we're really excited about the imminent launch of Google TV. You can learn more about this initiative here, but it’s basically a new way to watch TV by seamlessly integrating the Web and TV into one incredible viewing experience. Soon, you’ll be able to watch a lot more of those beautiful hi-def YouTube videos on your beautiful, hi-def TV.

Google TV will initially be available on devices manufactured by Sony and Logitech in the fall, with more partners to be announced later. Logitech has just come up with a nifty idea to publicize their device, the Logitech Revue with Google TV™ -- a contest to find the 'Host with the Most' in one of three fabulous cities within the U.S.



Check out this site for more details of ‘Host with the Most,’ but the gist is simple: if you can prove that you are a true social influencer with a passion for the new universe of TV and video that Google TV will offer, Logitech may select you to become a Logitech host and pay you to spend time in one of their lofts in New York, Los Angeles or San Francisco. Your mission will be to host a bunch of parties, show off the technology, and spread the word through your social circles. (See Logitech's OFFICIAL RULES for eligibility requirements and complete details.) Since nothing goes together better than YouTube and Google TV – and no group is more socially connected than the YouTube community – we thought we’d encourage you all to nominate yourselves for the role. We look forward to seeing what cool things the winning hosts will do with the Logitech loft experience – and maybe one of them will be you!

Peter Sherman, Product Marketing Manager, recently watched “What is Google TV?”

*NEITHER GOOGLE NOR YOUTUBE IS A SPONSOR OF OR AFFILIATED WITH THE LOGITECH 'HOST WITH THE MOST' CONTEST IN ANY WAY. EMPLOYEES OF GOOGLE AND YOUTUBE NOT ELIGIBLE TO PARTICIPATE.

“Did you really kiss a girl?” “Do you ever laugh at the parody videos making fun of you?” “Are you and Russell planning on having kids?” The call was to ask Katy Perry anything you wanted, and you responded with a record-breaking 20,500 text and video questions submitted to Katy’s channel via the Moderator tool. Over 401,600 votes were cast, and YouTube’s own Lisa Nova posed the most popular questions to Perry, who was wearing a Latex getup only she could pull off:

Along with this exclusive 30-minute interview, which is highlighted on our homepage today, you might also want to check out her hit single “California Gurls” and a special behind-the-scenes peek from Lisa Nova, of what ultimately turned out to be a relaxed chat between girls.
Want to kick start your own discussion? Join Katy Perry, President Obama and others by adding Moderator to your channel page.
Michele Flannery, Music Manager, recently watched “Minnesota Gurls.”

On behalf of Ridley Scott, Kevin Macdonald, LG, the Sundance Film Festival and all of us at YouTube, thank you to everyone who took part in “Life in a Day.” Using the footage you shot, Kevin will now begin to build the world’s largest user-generated documentary, capturing what it was like to be alive on July 24, 2010.




Remember that even though filming day is over, you have until July 31 at 11:59 p.m. PST to upload your video to the Life in a Day channel. Be sure to subscribe as well, so you can receive directorial updates from the cutting room floor. If your video is selected for inclusion in the final film, you'll be hearing from Life in a Day Films, so be on the lookout for an email.

We'll be in touch again in early January with more details on the film's premiere at Sundance.

Congratulations to everyone.

Nate Weinstein, Entertainment Marketing, just watched "Yosemite Bear Giant Double Rainbow."

On behalf of Ridley Scott, Kevin Macdonald, LG, the Sundance Film Festival and all of us at YouTube, thank you to everyone who took part in “Life in a Day.” Using the footage you shot, Kevin will now begin to build the world’s largest user-generated documentary, capturing what it was like to be alive on July 24, 2010.



Remember that even though filming day is over, you have until July 31 at 11:59 p.m. PST to upload your video to the Life in a Day channel. Be sure to subscribe as well, so you can receive directorial updates from the cutting room floor. If your video is selected for inclusion in the final film, you'll be hearing from Life in a Day Films, so be on the lookout for an email.

We'll be in touch again in early January with more details on the film's premiere at Sundance.

Congratulations to everyone.

Nate Weinstein, Entertainment Marketing, just watched "Yosemite Bear Giant Double Rainbow."

What are you doing today? Something routine like cooking breakfast or taking the dog for a walk? Or is it something extraordinary like your child's first soccer game or your wedding day?

Whatever it is, big or small, we hope you’ll capture it on video and take part in "Life in a Day," a user-generated documentary that will tell the story of a single day on Earth, as seen through your eyes. You have until 11:59 p.m. local time to film something, so get going. For more information, visit the Life in a Day channel.
Get out those cameras and let's make film history!

Nate Weinstein, Entertainment Marketing, just watched "The Film Editor’s How-To Guide for Life in a Day."

For artists, YouTube is a 21st century canvas. Since the YouTube Play project was announced last month, more than 6,000 videos ranging in genres, topics and budget have been submitted from 69 countries, and the YouTube Play channel has received over 2 million views.

Today, we’re unveiling the jury for YouTube Play, which includes some of the world’s leading artists, from international film festival winners and renowned photographers to performance and video artists on the cutting edge of art.

YouTube Play jurors include musician and performance artist Laurie Anderson; musical group Animal Collective; visual artists Douglas Gordon, Ryan McGinley, Marilyn Minter and Takashi Murakami; artists and filmmakers Shirin Neshat, Apichatpong Weerasethakul and Darren Aronofsky; and graphic designer Stefan Sagmeister, with Guggenheim Chief Curator and Deputy Director Nancy Spector serving as jury chairperson.

Over the course of the next few months, these jurors will watch countless hours of videos submitted by the international YouTube community and select the most creative and inspiring work to showcase at the Guggenheim museums in October.

Already, this campaign has drawn some remarkable talent, and we’re looking forward to seeing more of your submissions in our quest to find the most creative video art in the world and showcase it alongside van Gogh and Picasso. The deadline for getting your videos in is July 31. For more information about the jurors and to learn more about how to participate, check out youtube.com/play.

Ed Sanders, Senior Marketing Manager, recently watched “YouTube Play: Behind the Scenes.”

Hello, music lover, meet “Unstaged,” a new five-part concert series brought to you by YouTube, American Express and VEVO. Each performance will not only be streamed live on YouTube, but it will also have unique on- and offline components to entertain fans -- for example, you may be able to vote on the encore performance or switch camera angles. And if you miss anything, no worries: the full show and highlights will be available on the artist’s channel soon after the show.

Kicking off the series will be Arcade Fire, who will perform at Madison Square Garden in New York City on August 5. The concert will coincide with the release of Arcade Fire’s third album, The Suburbs, and will be broadcast live to the world on www.youtube.com/arcadefirevevo.



Other artists slated to be part of the “Unstaged” lineup include John Legend and the Roots. More artists will be announced in the coming weeks so keep an ear tuned right here for more details.

Glenn Brown, Business Development, Music, and Dana Vetter, Marketing Programs, recently watched “Arcade Fire - Neighborhood #2 (Laika) .”

Though YouTube is a global site, it’s often local videos that are most relevant to your life. When people use camcorders and mobile phones to capture newsworthy events in their neighborhoods and upload them to YouTube, they’re broadening the window into our own communities. For example, in the San Francisco Bay Area (where YouTube is based), we’ve seen several YouTube videos inform local news coverage, from the snapping of support cables on the Bay Bridge, to the shooting of Oscar Grant by an Oakland police officer, to fights breaking out on Muni, the local bus system.
Earlier this summer, we announced our CitizenTube News Feed, the first of two projects we're doing with the Berkeley Graduate School of Journalism. Now, we’re participating in an experiment in citizen reporting right here in our own backyard. We’re joining forces with our local ABC station, ABC7 (KGO-TV), to launch the ABC7 uReport powered by YouTube. ABC7 will use YouTube Direct to collect news footage from people in the San Francisco Bay Area. Residents of the Bay Area are invited to document the news and events happening where they live, work and play, and to submit those videos via YouTube Direct to the producers at ABC7. The team at ABC7 will feature newsworthy videos on television (Channel 7 in the Bay Area), on their website (ureport.abc7news.com), and on their YouTube channel (youtube.com/abc7news).



Do you have a video camera and live in the Bay Area? You can participate in the project by submitting your news videos to ureport.abc7news.com, and be sure to follow along on Twitter (@abc7newsbayarea) and on Facebook (facebook.com/abc7news) for the latest news and updates.

Olivia Ma, News Manager, recently watched “Dancing at Sunday Streets Mission.”

If you want easier ways to discover music on YouTube, just start here. Our revamped music page - part of a redesign that started with our shows and movies pages - showcases the most viewed music videos, special promotions, curated playlists, unsigned talent and gives you the ability to create on-the-fly mixes. For example, in the mood for electronic beats? Just scroll down to that genre and click “play” for an instant playlist. Looking for the latest viral music sensation? Check “Today’s Hits”...



And if you want to find live music happening in your area, we will soon surface local music listings in "Events Near You."
So go ahead and give our new music browse page a try! The only hazards are: 1) singing along to your favorite song; 2) hipping your friends to something new; 3) getting stuck in a groovy mix; or 4) stepping out to catch a live performance in your own backyard.
Michele Flannery, Music Manager, recently watched “My Terrible Friend.”

Alright, alright...settle down, class. It’s time for another session of YouTube Summer School.

You’ll remember that the semester started last week with a deep-dive into physics; now we’re on to a loftier subject -- art! Our educational platform, YouTube EDU, brings world-class art lessons from esteemed professors right to your desktop. So whether you’re simply curious about drawing techniques and portraits, or looking to learn more about new forms of art, take a look at this playlist for a sampling of art videos on the site. Topics range from making comics to surveying Roman architecture:



We can’t promise you’ll be the next Bob Ross after watching these, but we can guarantee videos like this will be available anytime you’re in an artsy mood, and will continue to grow as our university partners add new content.

And just to review what was covered last time, take this pop quiz on some of the material covered in videos in our physics module. Please list your responses in the comments below (please note comments are moderated due to spam). At the end of the semester, we’ll crown some of our “Grade A” students.

1. According to Professor Walter H.G. Lewin at MIT, are you taller standing up or laying down?
2. What is the name of University of Minnesota’s wide receiver that got hit with 10.78 Gs of force when he scored a touchdown against UC Berkeley?
3. A vacuum uses the power of 8-10 horses. A plane taking off uses the power of 100,000 horses. On a typical day, the world uses how many “horses”?

OK, class dismissed!

Mandy Albanese, Communications Associate, recent watched “Ceramics Inspired by Marine Life.”

This Saturday, don’t forget to charge those batteries, polish those lenses, and get your cameras ready to capture a glimpse of your life for "Life in a Day."

Two weeks ago, we announced this historic cinematic experiment to create the world's largest user-generated documentary, made possible by LG, produced and directed by renowned filmmakers Ridley Scott and Kevin Macdonald, and filmed by you. In the words of Ridley, it’s now time to "just do it."



If your video is selected for inclusion in the final film, you’ll be credited as a co-director and may be one of 20 contributors selected to attend the world premiere at the 2011 Sundance Film Festival.

Visit the Life in a Day channel for more information.

Nate Weinstein, Entertainment Marketing, just watched "How You Can Build the Soundtrack to Life In A Day."

“YouTube Answers” is a series we began in April to introduce you to a variety of people who work here and give you the chance to ask us questions about a broad topic relevant to the site. Camille Hearst and Shenaz Zack bravely went first, to answer your questions about partnerships. Next, we recruited Brian Truong, Product Manager; Shalabh Chaturvedi, Software Engineer, and Victoria Grand, Head of Policy, to tackle your queries about our international sites and policies:




Big thanks to everyone who asked a question! We saw a three-fold increase in questions and votes this round.

Next up: head over to the YouTube channel where we’re using Moderator to collect questions on the topic of “Advertising on YouTube.” This is a good opportunity to ask about how advertising on YouTube works, what the different ad formats are, what advertisers are looking for, and ways you might be able to connect with them. We’ll be taking questions until Monday, July 26, and then we’ll be back as soon as possible afterward with two new staffers in the hot seat.

Mia Quagliarello, Product Marketing Manager, Community, recently watched “Yosemitebear Mountain Giant Double Rainbow 1-8-10.”

School’s out for summer, but around here we’re (nerd alert) still pretty excited about numbers, facts and learning in general. And it looks like we’re not alone. More than half a million people are now subscribed to YouTube EDU channels, and since October 2009 we’ve seen a 77% jump in channels and an 89% jump in videos on the educational platform.

While summer often provides a welcome respite for students, we know that some are looking for ways to keep their brains active over the break. If you want to keep those math formulas fresh and foreign languages top-of-mind, this could be the stuff that gives you a leg up on the non-YouTubers in your class come the fall. Since we want nothing more than to help you rule the world, we are creating playlists, by topic, of the videos you might want to watch to get ahead of the curve. Each week, we’ll post a new playlist to the blog and the YouTube channel. Think of it as a mini virtual summer school, but without the research papers and early-morning start times.

First up, class, we’re focusing on physics, the study of matter and its motion through space and time. This playlist has everything from Einstein’s general theory of relativity to physics of football:



Next week, we’ll feature must-see videos about art. And throughout our little summer school, do let us know if or how EDU has made an impact on your life, whether in school or achieving your dreams overall. Please leave a comment below (but note: comments are moderated due to spam). We’d love to hear about your experiences in online education.

Class dismissed!

Mandy Albanese, Communications Associate, recently watched “Bicycle Wheel Gyroscope.”

Following YouTube’s acquisition by Google in 2006, new YouTube signups were given the choice between two different account systems to power their YouTube experience: the original YouTube account system (built in 2005) or the Google Account system.

In May 2009, we started requiring all new YouTube usernames to be powered by Google Accounts.

Now, we’re gradually asking all remaining pre-May 2009 users still using the older YouTube account system to connect a Google Account to their YouTube username. For now, it’s an optional step, but eventually it’ll be required in order to continue using your YouTube username.

Before we go any further, we should clarify three important facts:

• YouTube usernames themselves aren’t going anywhere. No matter when you signed up for YouTube, or if you’re currently associated with a Google Account, you’ll still be “LifeOfTheParty29” (aka “your username”) on YouTube.
• A Google Account is not necessarily a Gmail account. You can create a Google Account with any email address through many different Google products, just like you can create a Twitter or Facebook account with any email address. Of course, you can choose to use Gmail as the email address for your Google Account.
• Connecting your existing YouTube username to an existing Google Account doesn’t start sharing your YouTube activity to your Buzz followers; it’s only an account connection behind the scenes, and it’s still up to you to decide whether or not to bring YouTube into the rest of your Google life.

So what’s the point of asking people to connect a Google Account to their older YouTube account? Here are the main reasons:

• Improved account security. The Google Account system is robust and will help reduce spam across the site; users will get a slew of security and safety features that Google has spent the past decade developing.
• A single account system. This may not mean much to anyone outside of the YouTube engineering team, but behind the scenes it’s extremely complicated to support two different account systems. Having all users on the same account system not only simplifies matters, but more important, it makes it much easier to use Google technologies to keep the site running smoothly (over two billion views a day and counting), as well as introduce new functionality.

If you have an older YouTube account and you’d like to link to a new or existing Google Account today, just visit this page and choose to link to an existing Google Account or a brand new one. You can also visit our "Linked YouTube/Google Accounts" topic in the Help Center for more information on common questions and problems.

And, as a reminder, if you’d like to review all of the services and data associated with your Google Account at a glance, visit the Google Privacy Dashboard.

Brett Hobbs, Software Engineer, recently watched "The World's Reaction to Landon Donovan's Game Winning Goal."

Wow. Let’s hope vlogbrothers Hank and John Green are somewhere tropical right now, resting up after the coup they just pulled off in Vidcon 2010. The sold-out online video conference took over L.A.’s Hyatt Regency Century Plaza from July 9 -11 in a flurry of cameras, Bieber-inspired hairstyles and coveted subscribe pillows. Feedback on Twitter was unanimously positive: Vidcon rulez!

We were lucky enough to be among the 1,300+ fanboys and girls who gathered to fete all things video and hear from some of the biggest names in the online video industry. It was invaluable to meet with so many of you in “real life” and, yeah, some of us may even admit to a quickened heartbeat when in the vicinity of our favorite creators.

Here are our highlights from the event, in no particular order:

• The energy and passion of everyone there. Wow! Just WOW. We should bottle that, keep it around the office, ration it and release it occasionally when we need a boost. RedBull and 5-hour-energy would not be needed in the micro-kitchens anymore... - Andy Stack, Product Manager
• The two-way interactions between YouTube staff and community -- the chance to go beyond the username and talk with people about what they need from YouTube's product to help them accomplish their goals - Hunter Walk, Director, Product Management
• iJustine giving out T-shirts to faithful fans in the lobby, using a bar stool as her table, showed her dedication to the YouTube community - Anna Richardson, PR Manager
• The Uncultured Project and the standing ovation it received after showing this video. It's one more reminder of how YouTube and its community are changing the world in both big and small ways. - Jim Woods, Director, Content Partnerships
• HiimRawn's performance on Saturday morning, featuring Rawn in a bikini, playing the accordion, dancers in gold lame body suits, John Green in a turkey costume and a small marching band. - Mark Day, Comedy Manager
• Meeting John Green while wearing a shirt with his face on it. John Green: "Nice shirt." My response: "Nice face!" - Rick Silvestrini, Product Marketing Manager
• I fell in love with the incredible passion from the audience and their desire to change the world -- invigorating and reminds me why we do what we do. Hank and John are especially awesome and genuine; they're leading a movement. - Brian Glick, Product Manager
• Being in the elevator with a sobbing girl after the iJustine meetup. - Lauren Siegal, Ad Programs Associate
• Sitting on a panel with DeStorm, who moved from the established music industry to make his musical career on YouTube without major label backing. It was great that he, like so many YouTube musicians I met, see a successful YouTube presence not as stepping stone to a label deal, but as the career in and of itself. - Chris LaRosa, Product Manger
• Seeing kids networking, getting involved in the culture, and wanting to apply for partnership. I'm amazed at the initiative they're taking when they're already so young. - Jeffrey Lee-Chan, Software Engineer
• Hearing an aspiring partner say that getting autoplay on his channel changed his life. - Josh Siegel, Product Manager
• ShayCarl, charlieissocoollike, sxephil, whatthebuckshow and many other partners highlighting how this is the best job they ever had. - Shenaz Zack, Product Manager
• Although it was a bit uncomfortable to hear a 13-year-old girl ask Shane Dawson to be the father of her children, it was truly inspiring to witness the enthusiasm, dedication, and excitement of fans and YouTube stars. Props to the Green brothers for their hard work and giving away conference proceeds to charity! - Falon Fatemi, Strategist, Business Development
• Seeing parents trying to understand YouTube and supporting their kids who were so passionate about it...and getting a glimpse of Rocktard. - Mia Quagliarello, Product Marketing Manager
• Ze Frank’s presentation - too many to name!

And what about you? What were your highlights? Share your thoughts and videos in the comments below! (Please note: comments are moderated due to spam and will be updated about once a day.)

So once again, thank you, Hank, John, everyone at Vidcon and in fact the whole YouTube community. We were honored to be part of your event.

The YouTube Team

Today at the VidCon 2010 conference, we announced support for videos shot in 4K, meaning that now we support original video resolution from 360p all the way up to 4K. To give some perspective on the size of 4K, the ideal screen size for a 4K video is 25 feet; IMAX movies are projected through two 2k resolution projectors.

We always want videos on YouTube to be available in the highest quality possible, as creators intend. In December of last year, we announced support for 1080p, or full HD. At 4096 x 2304 pixels, 4K is over four times the size of 1080p. To view any video in a source resolution greater than 1080p, select "Original" in the video quality pulldown menu:


To illustrate the power of 4K, please check out the videos in this playlist; each one was created by a filmmaker with access to a 4K camera. (Be warned: watching videos in 4K, even on YouTube, will require ultra-fast high-speed broadband connections).

Because 4K represents the highest quality of video available, there are a few limitations that you should be aware of. First off, video cameras that shoot in 4K aren’t cheap, and projectors that show videos in 4K are typically the size of a small refrigerator. And, as we mentioned, watching these videos on YouTube will require super-fast broadband.

We're excited about this latest step in the evolution of online video. We've been impressed by the 1080p videos you've uploaded over the last seven months and can't wait to see (in 4K!) what you do next.

Ramesh Sarukkai, YouTube Engineer, recently watched "New Dad State of Mind."

UPDATE (7/10/2010): Thanks to those of you who pointed out a few errors in the technical specifications in this post. We've corrected them and look forward to more of your feedback!

The YouTube ecosystem is vibrant and growing fast. We have over 10,000 partners, and 94 of Ad Age’s top 100 advertisers have run campaigns on YouTube and the Google Display Network. We’ve made great progress in the last five years. But we think we can do better. That’s why today we are announcing the YouTube Partner Grants program that will invest five million dollars across select new and emerging YouTube partners. Our goal is to catalyze the creation of new ideas and production models from some of our most innovative and original content partners for the benefit and advancement of the entire industry.

The idea behind YouTube Partner Grants is fairly simple. We’ve been amazed by the creativity and resourcefulness of many of our partners. Some, operating on shoe string budgets, have been able to produce incredible videos, generate substantial revenues and command an audience that rivals that of network television. This new creative class often manages 360 degrees of their business operations, from the writing filming and producing of their content to the marketing, post-production and distribution of their videos. Despite their success, many partners lack the resources and deep financial backing available to studio-backed production houses. The goal of YouTube Partner Grants is to act as a catalyst by infusing additional funds into the production budgets of a small group of YouTube partners who are at the forefront of innovation. Funds from YouTube Partner Grants will serve as an advance against the partner's future YouTube revenue share. This additional funding can allow partners to invest in better cameras, achieve higher production quality, expand their marketing efforts, expand their staff, or just hire more talent. Anything that will help them evolve their art, business, and ultimately the entire creator community. We look at this as an investment that will bring an even richer body of content for our users and advertisers and raise the creative bar for online video.

Here’s how it works:

• YouTube is identifying eligible partners based on factors such as video views, subscribers, growth rate, audience engagement and production expertise
• Selected partners are contacted by YouTube and invited to submit a Grant proposal
• Proposals are evaluated by YouTube based on signals which include projected performance, distribution plan, marketing plan, cost requirements and appeal to advertisers
• If approved, funds are transferred to the partner so they can get started on their project

Youtube Partner Grants represents another step forward in the evolution of both video and YouTube. Our hope is that through these investments we’ll help nurture talent and bring more great videos to YouTube for all of you to enjoy.

George Strompolos, Partner Development Manager, recently watched “Pixels by Patrick Jean"